Listed: 2023/09/13
[Annual sales ¥110 million] In-house EC sales of e-cigarettes (subscription model) - Business Succession / M&A Listing
関東ECサイト
Business description
[1. Listing Overview]
Transfer form: Business transfer
Business outline: E-cigarette mail order (no permits/licenses required)
Operating history: Within 5 years
- Performance (previous term)
Annual sales: ¥100 million
Annual operating profit: -¥10 million
- Performance (current term)
Annual sales: ¥20 million (forecast)
Annual operating profit: ¥7 million (forecast)
- Additional conditions after transfer
Continued operation after transfer: Negotiable with the seller
Desired transfer price: ¥30 million (negotiable)
* Continued use of the current company name and product names is permitted
[2. Seller Information]
Seller: Well-versed in affiliate-style EC models.
Reason for sale: Securing resources for another business
[3. Features and Strengths]
- Sales promotion through landing-page traffic (LP creation is outsourced)
- Simple operating structure (shipping and customer support are outsourced; internally we handle sales management and product planning / sales strategy)
- Low-cost procurement (procurement costs are kept down thanks to Chinese manufacturing)
- Cost spending based on an affiliate model
- Sales strategy through influencer marketing
- Customers with recurring subscriptions can be expected (subscription of liquids)
- Growth potential (customers who have already purchased the device can be expected to subscribe going forward)
Machine translated from the original Japanese listing. View original (Japanese)
Transfer type
事業譲渡
Assets to be transferred
サイトコンテンツ,ドメイン,サーバ契約,サーバマシン譲渡
Business overview
【1.案件概要】
譲渡形態 :事業譲渡
事業概要 :電子タバコ通販(許認可必要なし)
運営歴:5年以内
▼業績(前期)
年商:1億円
年間営業利益:-1,000万円
▼業績(今期)
年商:2000万円(予測)
年間営業利益:700万円(予測)
▼譲渡後の追加条件
譲渡後の継続運営:売主様と相談可能
譲渡希望金額 :3,000万円(応相談)
※現商号・商品名の継続使用可
【2.売主情報】
売主 : アフィリエイト型のECモデルに精通しております。
売却理由 :他事業でのリソース確保
【3.特徴と強み】
・LP流入での販売促進(LP制作は外注)
・簡易運営体制(発送・カスタマーサポートは外注化。内部では売上管理、商品企画/販売戦略の考案)
・低コスト仕入れ(中国製造のため仕入れコストを抑えられます)
・アフィリエイトモデルをベースにコスト投下
・インフルエンサーマーケティングでの販売戦略
・定額購入のお客様が見込める(リキッドの定期購入)
・成長性(既に本体購入をされているお客様は、今後も定期購入が見込める)
Reason for sale
事業の整理・集中のため
Additional deal summary
会員数:1,000 人
月間PV数:50,000 PV/月
月間UU数:50,000 UU/月
Asking price3000万円