This is a men’s apparel e-commerce business centered on casual fashion for young men. It mainly offers fashion in the genres known as "city boy" and "casual," with a product lineup targeting young men aged 15 to 25. It is built primarily around influencer marketing using Instagram and TikTok, and because compensation is incentive-based, it achieves efficient, stable customer acquisition. Operations are handled mainly by a single owner, and even including tasks such as purchasing, product photography, site updates, and shipping, normal workload is only about 2–3 hours per day—a compact operat…

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Business overview