Community-focused local information platform with over 12,000 user reviews, where residents recommend their favorite local spots

■ Site Overview A community-focused review and information media site centered on the Ishikawa Prefecture and Kanazawa area. It covers a wide range of information that local residents need day to day—dining, beauty, tourism, lifestyle, shopping, events, and more—and has been run as a local information platform that locals genuinely use. In addition to user-submitted reviews, it offers a rich set of editorial articles and feature pieces, and works well with local businesses, shops, and municipalities. Through years of operation, it has built strong local brand recognition, search traffic, and a network of listed businesses. ■ Selling Points · The credibility of a community-focused media site with a long operating history · Broad coverage across dining, beauty, tourism, daily life, and more · A proven track record of search traffic on local keywords as an SEO asset · An accumulated UGC (user-generated content) asset built from reviews · The ability to run sales by leveraging relationships with already-listed businesses · Room to grow again through integration with social media and short-form video · A good fit for AI-assisted review generation and stronger recommendations · Reusable as a model for expanding into other regions as a local-edition media site In particular, the “local x reviews x search traffic” model takes time to build from scratch, so acquiring an existing platform is a major advantage. ■ Status from Launch to Present Since launching as a local information media site, it has steadily accumulated content while building relationships with local users and listed businesses. Because it has been run as a local information site since before the social-media era, it has also built up a degree of standing and assets in search engines. In recent years, while users have dispersed across social media, Google Maps, and the like, demand to “browse local information in one comprehensive place” and to “know real local reviews” remains strong, and the site retains its value as a community-focused media site. By taking over the existing system, listing data, and SEO standing, you can start a local media business in a far shorter time than building from zero. ■ Revenue and Costs The main revenue sources are as follows. · Listing fees · Banner advertising · Tie-up articles · Social media and sales-promotion support · Promotions for local businesses Sales can be developed by leveraging the existing network of local operators, and the site is an especially good fit for local advertising. Fixed costs, on the other hand, are relatively simple, consisting mainly of the following. · Server costs · System maintenance fees · Staff costs for updates and operation · Sales and reporting-related expenses Because the base system and content are already built, it can be run while keeping new development costs down. ■ Traffic The site draws search-engine traffic centered on local keywords. It is especially strong on local search such as “area name + lunch,” “area name + beauty,” and “area name + reviews.” The articles, business listings, and review pages accumulated over the years also function as stock-type content, generating continuous search traffic. It has a well-balanced traffic mix for a local media site, including Google search, social media, and direct visits. ■ Content Volume and Quality The business listings, reviews, and feature articles accumulated over years of operation are a major asset. · Local business information · User reviews · Editorial feature articles · Event information · Daily-life information content It holds local content across many genres like the above. Because it has built up not as a mere business-directory site but as a “local-living information media site,” it is also strong on SEO, browsing flow, and time on site. ■ Operating Structure / Required Skills It can currently be run by a relatively small team. The key skills required are: · Local sales · Web and social media operation · Basic content updates · Building relationships with the local community It can be run without large-scale system development capability, and pairs well with existing local media or advertising businesses. ■ Negative Points · The local media market as a whole faces a competitive environment against social media and Google Maps · Because it is a user-submission model, ongoing measures to keep reviews active are necessary · Monetization tends to slow if local sales activity stops · A certain level of system maintenance and operation is required That said, new applications such as “AI x local information” and “social media x local media” have been increasing in recent years, leaving ample room to grow again. ■ Reason for Sale To review the business portfolio and concentrate management resources on new ventures. The site itself has long-cultivated local assets, SEO assets, and a listing network, and remains a media property with further growth potential; by passing it on to a company that can leverage greater synergies, we believe its value can be raised even higher. ■ Future Growth / How to Use It The following developments can be expected going forward. · AI-assisted review generation · Integration with social media and short-form video · Local information for inbound tourists · Partnerships with municipalities · MEO / local SEO support services · Integration with local e-commerce · Conversion into a LINE mini app · Local coupon and membership services It also pairs very well with existing ad agencies, production companies, local media operators, and tourism businesses, and can be used for cross-selling to an existing customer base. Already holding “real local information assets” is, we believe, a major value as regional DX and local AI adoption advance.

交渉開始後開示

交渉開始後開示

¥500

¥-199,500

28,213 Avg 37,487 / Max 56,986

2018年03月

Active

1,892

CPC/CPM広告（Googleアドセンスなど） / 利用料 / プラットフォームとして、地元企業・行政との連携による広告モデル

オリジナル / ユーザー生成（UGC） / データベース型

2018年03月

旅行・レジャー/グルメ・食品/暮らし・生活

Active

自主運営

None

さくらのドメイン さくらのクラウド

CPC/CPM広告（Googleアドセンスなど） / 利用料 / プラットフォームとして、地元企業・行政との連携による広告モデル

1,892

SEO/SNS/メルマガ/LINE等の配信

3,007

オリジナル / ユーザー生成（UGC） / データベース型

高い再現性がある（買主による運営でもほぼ同様の収益が見込める） 例：自動化された仕組みや、引継ぎ可能な広告収益が中心で、個人スキルに依存しない

None

None

別事業に注力するため

コンテンツ / 構成ファイル/データ / 著作権 / ドメイン / サーバー契約 / 会員データ

None

電子契約（ドキュサイン）

Yes

必要に応じてシステムの改版や、運営の講習など有償サポートを希望する場合、取引金額に付加する。 運営マニュアル有り、営業マニュアル有り。

適切な運営

個別に確認し判断

必要

0ヶ月

自分で移行作業を行う（経験あり）