Listed: 2026/02/28

[Naha] 4 Months of Track Record | Business Succession & M&A of Hotel Operating Rights Within Walking Distance of Kokusai-dori

KyushuHotel
Business description
This is a transfer of operating rights, on a per-room basis, for a hotel with an inn-business license located in Maejima, Naha City, Okinawa Prefecture. Located about a 9-minute walk from Miebashi Station on the Yui Rail and within a 15-minute walk of Kokusai-dori, Okinawa's largest tourism and commercial area, it is well positioned to capture not only domestic and international tourists but also business and workation demand. Okinawa enjoys strong tourism demand year-round, and in recent years the recovery and expansion of inbound demand has been notable. Located in central Naha, this property is well placed to benefit directly from that demand. Operation is fully outsourced under the operating company's all-in-one management model, with the operating company handling customer acquisition, OTA listings and reservation management, price adjustment, cleaning, supplies management, expense processing including utilities, and sales report preparation. The business owner receives the revenue for one room without bearing any operational workload. In addition, because this property is operated under the Hotel and Inn Business Act, it can operate 365 days a year, and by fully leveraging major OTA sites such as Rakuten Travel and Jalan, a stable customer-acquisition base is secured. The business is easy to take on even as a side business, and against the backdrop of growth in Okinawa's tourism market, it is well suited to those who want to participate in the lodging business without the hassle. ◆ 1. Fully Outsourced Model—Zero Operational Workload for the Owner ———————————————————————— The operating company handles all operational work, from customer acquisition, reservation management, price adjustment, cleaning, and labor cost management to expense processing. No knowledge or experience in the lodging business is required, and you can continue as a business owner while maintaining your main job or daily life. Because occupancy is shared transparently via monthly reports, even those living outside or far from Okinawa can participate with confidence. The absence of operational workload is the greatest feature of this business. ◾ Room Information (Total rooms: 16 / hotel) Rent: ¥110,000 per room Operation fee: 15% of sales Utilities, labor, and cleaning costs: borne by the operating company *All rooms have inn-business licenses; 365-day operation possible (the Private Lodging Business Act limits this to 180 days). ◾ How the Business Owner's Profit Is Calculated [Sales per building] - [Expenses per building] - [Operation outsourcing fee (15% of sales)] = [Profit per building] [Profit per building] ÷ [16 rooms] = [Owner's profit per room] ◾ Initial Cost: ¥1,800,000 per room ◆ 2. Okinawa's Strong, Continuing Tourism Market ———————————————————————— As one of Japan's leading resort and tourist destinations, Okinawa draws stable lodging demand from home and abroad throughout the year. Since recovering from the COVID-19 pandemic, inbound demand has expanded rapidly, and occupancy rates at lodging facilities in Naha City remain at high levels. With developments such as the planned reconstruction of the Shuri Castle main hall around autumn 2026, tourism resources are also being developed, and the market environment is expected to see medium- to long-term demand growth. With its high accessibility to central Naha, including Kokusai-dori, this property is located to capture that demand directly. ◆ 3. A Clear, Predetermined Upper Limit on Risk ———————————————————————— Even if occupancy falls below expectations, the owner's burden is capped at the monthly rent. With risk clear throughout the year, the design keeps the barrier to entry low even for those new to the lodging business. ◆ 4. Inn-Business Licensed, Allowing Year-Round 365-Day Operation ———————————————————————— Facilities under the Private Lodging Business Act have an annual operating cap of 180 days, and listing on some major OTA sites such as Rakuten Travel and Jalan is also restricted. Because this property has obtained an inn-business license, there are no such restrictions and it can operate at full capacity 365 days a year. By listing on all major OTA platforms, exposure to a wide range of customers is secured, giving it a clear advantage over Private Lodging Business Act facilities in terms of maximizing customer-acquisition opportunities.

Machine translated from the original Japanese listing. View original (Japanese)

Transfer type
事業譲渡
Business overview
本事業は、沖縄県那覇市前島に所在する旅館業法取得済みホテルの1室単位での運営権利譲渡です。 ゆいレール美栄橋駅から徒歩約9分、沖縄最大の観光・商業エリアである国際通りまで徒歩15分圏内という立地にあり、国内外からの観光客をはじめ、ビジネス利用やワーケーション需要も取り込みやすい環境です。沖縄県は年間を通じて観光需要が旺盛であり、近年はインバウンド需要の回復・拡大が顕著な市場です。那覇市中心部に位置する本物件は、そうした需要を直接受けられる立地条件を備えています。 運営形態は、運営会社による一括管理・完全委託型で、集客、OTAサイトへの掲載・予約管理、価格調整、清掃、消耗品管理、水道光熱費を含む経費処理、売上レポート作成までをすべて運営会社が担います。事業オーナーは実務負担を負うことなく、1室分の収益を受領する仕組みとなっています。 また、本物件は旅館業法に基づく運営のため年間365日の営業が可能で、楽天トラベル・じゃらんをはじめとする主要OTAサイトへのフル活用により、安定した集客基盤が確保されています。 副業としても取り組みやすい事業内容となっており、沖縄観光市場の成長を背景に、手間をかけずに宿泊事業に参加したい方に適した案件です。 ◆ 1. 完全委託モデル——オーナーの実務負担はゼロ ———————————————————————— 集客・宿泊予約管理・価格調整・清掃・人件費管理・経費処理までを、運営に関わるすべての実務を運営会社が一括で担います。宿泊業の知識や経験は一切不要で、本業や日常生活を維持しながら事業オーナーとしての立場を継続できます。 稼働状況は月次レポートで透明性高く共有されるため、沖縄県外にお住まいの方や遠方在住の方でも安心して参入いただけます。実務負担のなさは、本事業の最大の特長です。 ◾️部屋情報(総室数:16室・ホテル) 家賃:110,000円/1室 運営費:売上の15% 水道光熱費、人件費、清掃費:運営会社負担 ※全室旅館業取得済み・365日運営可能(民泊新法は180日制限) ◾️事業オーナー様利益算出方法 【1棟売上】-【1棟経費】-【運営委託費(売上の15%)】=【1棟利益】 【1棟利益】÷【16室】=【1室オーナー利益】 ◾️ 初期費用:1,800,000円/1室 ◆ 2. 好調が続く沖縄の観光市場 ———————————————————————— 沖縄県は国内屈指のリゾート・観光地として、年間を通じて国内外から安定した宿泊需要を集めるエリアです。コロナ禍からの回復後、インバウンド需要は急速に拡大しており、那覇市内の宿泊施設の稼働率は高水準で推移しています。2026年秋頃には首里城正殿の再建予定など、観光資源の整備も進んでおり、中長期的な需要拡大が見込まれる市場環境です。国際通りをはじめとする那覇市中心部への高いアクセス性を持つ本物件は、そうした需要を直接取り込める立地にあります。 ◆ 3. リスクの上限があらかじめ明確 ———————————————————————— 本事業は稼働が想定を下回った場合でも、オーナー様の負担は月額賃料の範囲が上限となります。 年間を通じてのリスクが明確であり、宿泊事業が初めての方にとっても参入ハードルが低い設計となっています。 ◆ 4. 旅館業法取得済みで通年365日営業が可能 ———————————————————————— 民泊新法に基づく施設は年間180日の営業上限があり、楽天トラベル・じゃらんなど一部の大手OTAサイトへの掲載も制限されます。本件は旅館業法を取得済みのため、こうした制約が一切なく365日フル稼働が可能です。大手OTA全プラットフォームへの掲載により幅広い顧客層への露出が確保されており、集客機会の最大化という点で民泊新法施設に対して明確な優位性があります。
Reason for sale
事業の整理・集中のため
Asking pricefrom ¥1.8M

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