Listed: 2026/05/25
[Zero Ad Spend] Popular Apparel Brand BASE Shop for Sale
オンラインLifestyle
Business description
Transfer of a popular apparel brand's BASE shop, run single-handedly by the designer (the seller), with 14,650 members. (Transfer of ZOZOTOWN operating rights is also possible.)
- A solid track record: peak monthly sales of ¥6.5 million, a gross margin of over 70%, and an 8-year brand history
- Figures
(Most recent results: April 2024–March 2025)
Total sales: ¥9.6 million
Operating profit: ¥4.65 million
Average customer spend: ¥8,812
(January 2021–December 2021)
Total sales: approx. ¥35.4 million
Total operating profit: approx. ¥20.52 million
- Features
[Customer acquisition] Over 102,000 Instagram followers; run with zero ad spend
[Brand strength] Repeat customers won through original designs
[Growth potential] Flexible support for wholesale and trade-show expansion
[Special support] New products and PR posts provided by the seller
- Operating structure
- Design: created by the seller (support available after transfer)
- Ordering and inventory management: specification instructions to the OEM contractor
- Shipping: outsourced to an external warehouse contractor
* Instagram posts and promotional support are available.
* In addition to online sales, expansion into wholesale channels is possible.
* If you have requests such as expanding into other channels, we will provide as much support as possible.
Machine translated from the original Japanese listing. View original (Japanese)
Monthly revenue
80万円
Monthly operating profit
38万円
Annual yield
23%
Monthly page views
50,000
Monthly unique users
0
Number of members
14,650
※
Email reach
－
Number of products
150
Server maintenance cost
－
Cost of goods / procurement
22万円
Advertising / promotion expenses
－
Labor costs
1.2万円
Other
17万円
※
Total operating cost
41万円
Operation start date
2017年09月
Site operation tasks (description)
発送指示、顧客対応、インスタ告知
Site operation tasks (hours/month)
8
Reason for sale
売主様がもともとデザイナーとして活動している中でグッズ販売をしていましたが、イラストを描くほうが楽しいということで、現在そちらに注力しています。
単なるこのBASEショップの譲渡だけでなく、このブランドを共に育てていただける方を募集いたします。
Preferred buyer
-
Listing plan
仲介プラン
Questions for buyers
-
Assets to be transferred
サイトコンテンツ
/
ドメイン
/
サーバ契約
/
在庫
/
会員データ引き継ぎ
/
取引先の引き継ぎ
/
仕様書
/
運用マニュアル
Other comments
■こんな方におすすめ
・既存EC事業の新ラインアップを探している企業様
・Instagramマーケティングを活かしたD2Cブランド展開を目指す方
・ブランド資産を活かして国内外への拡大を狙いたい方
・固定費をかけずに独自ブランドを持ちたい方
Selling points
①【在庫リスク極小】ほぼ受注生産・発送代行済で省力運営
②【広告費不要】Instagramフォロワーからの流入
③【超高利益モデル】販管費が抑制され、粗利率は約70％
④【サポート大】毎月イラストの提供＆SNS販促サポートによりブランド拡大が見込める
Asking price¥20M