Listed: 2026/06/08

[100k Subscribers] Maintains ¥1.5 million Annual Profit with Nearly 5 Years of No Updates / Cooking YouTube Channel with No Face or Voice

オンラインGourmet / Food
Business description
[Channel Overview] This is a YouTube channel of about 100,000 subscribers posting cooking/recipe videos. The video style is "no face" and "no voice (no narration)"; only the hands cooking appear on screen, and explanations are done with full text captions. Rather than videos that just stoically show specialized techniques, the production style is approachable with a bit of entertainment (playful) elements, making it a channel with an atmosphere very easy to operate and manage even for those without specialized knowledge. [Profitability and Current Status] The greatest strength of this channel is its solid revenue structure based on the stock of past videos. Currently, due to various circumstances, I have stopped posting (updating) new videos for nearly 5 years, but through sustained access to past videos, it still continues to maintain advertising revenue of ¥1.4-1.5 million every year (an average of around ¥120,000 per month). General YouTube channels have a high dependence on "suggested (browsing)" traffic, and view counts drop sharply when updates stop, but a feature of this channel is that [search traffic accounts for roughly 35%-40%], a very high proportion. By the nature of the cooking genre, even recipes posted several years ago continue to be searched long-term as "content with universal demand," which connects to the solid stability of the numbers not dropping even with 5 years of no updates. [Media Coverage Record] In the past, this channel's videos have been used by the following famous TV programs. - TBS network Friday drama "Fermat's Cuisine" - Kansai Television "Yo-i Don!" We have been recognized as content with quality and reliability that even professional TV production sites reach out to. [Special Bonus at Transfer (Sharing of Operating Know-How)] So that the new owner can smoothly take over operation and grow the channel further, we will share the following operational know-how (as text or message, etc.) as a bonus at transfer. 1. Tendencies of "video topics that tend to grow" on this channel 2. Details of the "target demographic that tends to grow" to aim for 3. "Methods to strengthen search traffic (SEO measures)" that maintain access even after 5 years of neglect [Strengths/Merits of This Listing] 1. Overwhelming ease of operation handover (almost zero personality dependence) Since there are no personally identifying elements such as face or voice, the risk of viewer churn due to an owner change is extremely low. It is easy for the buyer to take over operation themselves starting tomorrow, and the structure also fully allows systematizing it by outsourcing video production to external creators. 2. A production style with a low operating hurdle Rather than a strict, formal cooking program, it incorporates a slightly frank and playful presentation, so a stiff structure is not necessary. [Ideas for Future Use] Currently it is only maintaining revenue from past videos, but by having the new owner fully resume operation (such as new posts and use of short videos), it is possible to aim for further channel growth and revenue expansion. Also, since the cooking genre has good compatibility with food products, cookware, EC sites, and so on, it is highly recommended for corporate buyers aiming to drive traffic to their own business (securing a funnel). [Reason for Sale and Transfer Content] Along with concentrating resources on another business, I listed it because I want to pass it to someone who can effectively utilize this channel. We will transfer the YouTube channel account (transfer of brand account ownership). If you have questions or wish to confirm detailed data, please feel free to inquire. Thank you.

Machine translated from the original Japanese listing. View original (Japanese)

Name of assets to be transferred
交渉開始後開示
URL
交渉開始後開示
Valuation multiple
45ヶ月 (直近利益) 46ヶ月 (平均利益)
Profit / month (recent)
¥130,493 Avg ¥ 125,821 / Max ¥ 194,451
Operation start date
2020年03月
Current operating status
停止中(3ヶ月以上更新を停止している)
Number of posts
49
Followers / subscribers
110,000
Revenue model
アフィリエイト広告(楽天/Yahoo/Amazon) / プラットフォームの提供する収益化プログラム
Content type
オリジナル
Operation start date
2020年03月
Site category
グルメ・食品
Current operating status
停止中(3ヶ月以上更新を停止している)
Last updated
2025年02月
Primary operator
自主運営
Required knowledge, qualifications, and licenses
None
Revenue model
アフィリエイト広告(楽天/Yahoo/Amazon) / プラットフォームの提供する収益化プログラム
Number of posts
49
Customer acquisition channels
プラットフォーム内集客
Followers / subscribers
110,000
Content type
オリジナル
Owner dependency
あり(特定の人物の出演:顔出し、声出し、身体の一部が写っているなど)
YouTube monetization review status
収益化審査通過
Revenue reproducibility
高い再現性がある(買主による運営でもほぼ同様の収益が見込める) 例:自動化された仕組みや、引継ぎ可能な広告収益が中心で、個人スキルに依存しない
Reason for sale
運営リソース不足/別事業に注力するため
Assets to be transferred
コンテンツ / 著作権 / YouTubeチャンネル / 運営マニュアル
Assets not included
None
Business transfer agreement method
電子契約(ドキュサイン)
Post-purchase support
Yes
Support details
【期間】 譲渡完了日から1ヶ月間 【連絡手段】 ラッコM&A内のチャット 【サポート範囲】 譲渡したマニュアル(運用ノウハウ)の内容に関するご質問、およびチャンネルの基本的な引き継ぎ操作に関するサポート 【連絡頻度の目安】 質問への回答は原則として1〜3日以内に行います。
Top priority in the sale
金額
Negotiation screening
個別に確認し判断
Buyer identity verification
必要
Non-compete period
36ヶ月
Question 1
YouTubeチャンネルの運営経験、またはWebサイト等の運営経験はありますか?
Question 2
M&A(売買)経験はありますか?
Question 3
買い手様は「個人」でしょうか、それとも「法人(企業)」でしょうか?
Question 4
いつまでの購入を考えておられますか?
Question 5
引き継ぎややり取りをスムーズに進めるため、メッセージには原則2〜3日以内(土日祝除く)にご返信をいただくことは可能でしょうか?
Asking price¥5.8M

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