Listed: 2026/06/04
[2.2x YoY growth / 180k PV in January] Tokyo metropolitan high school media | specialized site strong in exam season
オンラインSchools / Education
Business description
A specialized information media targeting junior high school students and parents considering Tokyo metropolitan (public) high school entrance exams. Since its release in September 2024, it has grown mainly through search traffic, and recorded 188,772 PV in its most recent exam-peak month (January 2026), achieving 2.2x growth year over year.
[Content structure]
It comprehensively covers the information that exam-taking families need: profile articles on 80 metropolitan high schools (deviation scores, competition ratios, university placement records, school culture, club activities), university admission record articles for each school, rankings of powerhouse schools by club, year-by-year exam competition ratio data, private-school co-application information, cram school comparisons, killer pages, and more.
[Traffic characteristics]
There is strong seasonality during exam season (November to February); January in particular records 3-4 times the PV of other months. Total PV over the most recent 12 months is about 760,000, averaging about 64,000 PV per month. The majority of traffic comes via search engines, with many top rankings for keywords such as "school name + deviation score" and "school name + competition ratio."
[Revenue structure]
Google AdSense, Amazon Associates, Rakuten Affiliate, and A8.net affiliate are set up. Total revenue over the most recent year is about ¥160,000, but because AdSense delivery is currently throttled manually to prioritize the reader experience, there is room to expand revenue through automatic delivery and placement optimization. During exam peaks, rCPM has reached over ¥400.
[Operational systematization]
Built on WordPress (SWELL theme), with the following mechanisms already implemented in the child theme's functions.php: automatic display of a school basic-data table on school profile articles, automatic switching of CTA blocks according to article tags (three tiers: top-difficulty schools, upper schools, standard schools), and optimized output of A8 tracking pixels. It is designed to keep the operational burden low.
[Room for future growth]
Opportunities to expand content include updating university admission record articles with FY2026 data, preparing articles on Amazon past exam papers and electronic dictionaries, increasing cram-school-specific articles, and adding profiles of schools below the advanced-guidance-designated level. By leveraging the seasonal demand of exam season, this site can be expected to continue stable growth.
Machine translated from the original Japanese listing. View original (Japanese)
Name of assets to be transferred
交渉開始後開示
URL
交渉開始後開示
Valuation multiple
60ヶ月以上 （直近利益）
60ヶ月以上 （平均利益）
Profit / month (recent)
¥5,972
Avg ¥ 11,963
/
Max ¥ 34,183
Page views / month (recent)
45,780
Avg 63,657
/
Max 188,772
Operation start date
2024年09月
Current operating status
Active
Number of articles
452
Revenue model
アフィリエイト広告（ASP経由の個別提携案件） / アフィリエイト広告（楽天/Yahoo/Amazon） / CPC/CPM広告（Googleアドセンスなど）
Content type
オリジナル
Operation start date
2024年09月
Site category
学校・教育
Current operating status
Active
Primary operator
自主運営
Required knowledge, qualifications, and licenses
None
Domain / server service
お名前.com
お名前.com レンタルサーバー
Revenue model
アフィリエイト広告（ASP経由の個別提携案件） / アフィリエイト広告（楽天/Yahoo/Amazon） / CPC/CPM広告（Googleアドセンスなど）
Special affiliate rate
None
Number of articles
452
Customer acquisition channels
SEO
Content type
オリジナル
Revenue reproducibility
高い再現性がある（買主による運営でもほぼ同様の収益が見込める）
例：自動化された仕組みや、引継ぎ可能な広告収益が中心で、個人スキルに依存しない
Domain change history
None
Use of an expired/used domain
None
Reason for sale
運営リソース不足
Assets to be transferred
コンテンツ / 構成ファイル/データ / 著作権 / ドメイン
Assets not included
None
Business transfer agreement method
電子契約（ドキュサイン）
Post-purchase support
None
Top priority in the sale
金額
Negotiation screening
個別に確認し判断
Buyer identity verification
必要
Non-compete period
12ヶ月
Site migration method
自分で移行作業を行う（経験なし）
Asking price¥1.5M