Listed: 2026/06/03
30 Brands Compared, 80 Articles Accumulated | Furniture, Appliances, and Rental Services Review Blog
オンライン暮らし・生活
Business description
■ Site Overview
A comparison blog on furniture, appliances, and interiors, mainly targeting people in their 20s and 30s starting to live on their own.
It has accumulated over 80 articles cross-comparing essential items such as sofas, beds, mattresses, refrigerators, and washing machines across more than 30 brands.
■ Selling Points
- Over 30 brand comparison articles as a ready-to-earn revenue asset
Because the content centers on articles that buyers find by searching "brand name + comparison," the conversion rate is high and affiliate payouts are large.
- Revenue diversification across three ASPs in a high-ticket genre
Operated through three ASPs: A8.net, Moshimo Affiliate, and Rakuten Affiliate. Furniture and appliances carry high per-conversion payouts, so revenue is generated easily even with few clicks.
■ Status from Launch to Present
Launched around September 2023, it has been operated continuously for about three years.
From the start, it specialized in the furniture and interior genre for people living alone, building up content centered on comparison articles by brand and price range.
From the first to the second half of 2025, it maintained stable monthly revenue in the ¥50,000-80,000 range.
Since February 2026, traffic has declined due to a Google algorithm update and is still recovering (see Negative Points for details).
■ Revenue
[Revenue Record (June 2025 - May 2026)]
- June 2025: ¥86,891
- July 2025: ¥77,463
- August 2025: ¥83,833
- September 2025: ¥31,632
- October 2025: ¥39,911
- November 2025: ¥66,795
- December 2025: ¥45,856
- January 2026: ¥60,619
- February 2026: ¥20,454
- March 2026: ¥5,669
- April 2026: ¥7,594
- May 2026: ¥4,755
12-month total: ¥531,472 / Monthly average: ¥44,289
■ Traffic Status
Results for the most recent 3 months (March-May 2026):
- Monthly PV: approx. 2,500-3,500
- Monthly UU: approx. 1,900-2,500
Traffic is almost 100% from Google organic search.
It draws stable search traffic from long-tail keywords such as "brand name + comparison" and "living alone + recommended."
■ Content Volume / Quality
- Total articles: over 80
- Brands covered: over 30
- Categories: sofas, beds, mattresses, desks, chairs, storage, refrigerators, washing machines, lighting, carpets, and more
The articles mainly provide careful summaries of the points buyers genuinely struggle with (price range, size, feature comparison) and are structured to match search intent.
■ Operating Structure / Skills Required
One person handles the entire process (writing, updating, ASP management, site maintenance).
The only skill needed for the handover is basic WordPress operation.
No special qualifications or licenses are required.
The WordPress theme used is AFFINGER6.
Re-registration with each ASP (A8.net, Moshimo Affiliate, Rakuten) may be required on the buyer's side.
■ Negative Points
Since February 2026, search traffic has declined due to a Google algorithm update.
Monthly revenue for the most recent 3 months (March-May 2026) is at a low level, around ¥4,000-¥20,000.
At present, I have not been able to undertake a fundamental rewrite or content improvement, which is also the main reason I decided to sell.
On the other hand, the article assets, domain authority, and brand comparison content still remain, and I believe recovery is possible with appropriate rewriting and internal improvements.
■ Reason for Sale
Because, alongside other businesses, I can no longer allocate sufficient operating resources to this blog.
I decided to sell, judging that an operator who can focus on this site would maximize its value.
■ Future Growth Potential / How to Make the Most of It
- Rewriting existing articles as a near-term algorithm countermeasure can be expected to recover traffic.
- Since integration with social media (Pinterest, Instagram) is untapped, using visual social platforms that pair well with interior content could open up new traffic sources beyond SEO.
- Adding new categories by price range and lifestyle can reach search needs not currently covered.
Machine translated from the original Japanese listing. View original (Japanese)
譲渡対象物の名称
交渉開始後開示
URL
交渉開始後開示
評価倍率
60ヶ月以上 (直近利益)
7ヶ月 (平均利益)
利益/月(直近)
¥3,303
平均 ¥ 42,837
/
最高 ¥ 85,439
PV/月(直近)
1,928
平均 4,064
/
最高 6,764
運営開始時期
2023年09月
現在の運営状況
運営中
記事数
88
収益モデル
アフィリエイト広告(ASP経由の個別提携案件) / アフィリエイト広告(楽天/Yahoo/Amazon) / CPC/CPM広告(Googleアドセンスなど)
コンテンツの性質
オリジナル / AI/自動生成
運営開始時期
2023年09月
サイトカテゴリ
暮らし・生活
現在の運営状況
運営中
主な運営主体
自主運営
運営に必要な知識や資格/許認可等
WordPressの基本操作・記事更新スキルがあれば運営可能。各ASP(A8.net・もしもアフィリエイト・楽天アフィリエイト)への再登録が必要な場合あり。
ドメイン・サーバーサービス
ConoHa のドメインサービス
ConoHa WING(通常契約)
収益モデル
アフィリエイト広告(ASP経由の個別提携案件) / アフィリエイト広告(楽天/Yahoo/Amazon) / CPC/CPM広告(Googleアドセンスなど)
アフィリエイトの特別単価
あり(引継ぎ可否不明)
記事数
88
集客方法
SEO/SNS
フォロワー数・登録者数
118
コンテンツの性質
オリジナル / AI/自動生成
収益再現性
一部条件付きで再現可能(条件次第で同程度の収益が見込める)
例:運営方針や更新頻度を維持すれば可能、マニュアルや引き継ぎ支援がある
ドメイン変更履歴
None
中古ドメインの使用
None
Reason for sale
運営リソース不足/別事業に注力するため
Assets to be transferred
コンテンツ / 構成ファイル/データ / 著作権 / ドメイン
譲渡対象とならない物
None
事業譲渡契約の契約方法
電子契約(ドキュサイン)
購入後のサポート
None
売却において最も重視すること
金額
交渉審査
一部自動承認
買主の本人確認
必要
競業避止期間
6ヶ月
サイト移行方法
ラッコM&Aにサイト移行代行を依頼する
Asking price¥280,000