[SaaS] Sale of a Social Media Campaign Tool Business (X, Instagram, Facebook, Threads, note, and more)

■ Service Overview This service is a web tool for automating giveaway campaigns and content distribution on social media and similar platforms. It automates campaigns like "We'll give 〇〇 to 〇 lucky people chosen by lottery from those who repost!" It is aimed at B2C, but it has also been used by cosmetics brands and manufacturers. [Supported Social Media] ・X ・Instagram ・Facebook ・Threads ・note ・Any other media where you can place a link └ YouTube, LINE, Pinterest, Stand.FM, Voicy, etc. [Supported Campaign Types] ① Standard lottery campaigns ② Tiered lottery campaigns where the number of winners increases with the number of applicants ③ Content-distribution campaigns that treat all applicants as winners *Depending on the social platform, ③ may not be supported. ■ Development Background As far as I know, there are around ten SaaS-type campaign-automation services like this, but they are all B2B-oriented and hard for individuals or small businesses to use easily. That's why I decided to create a simple, reasonably priced B2C service, which barely existed at the time, and that was the catalyst for development. ■ Appeal of the Business ① As social media has gained great influence, the importance of campaign posts has grown, and demand for automation tools like this service has risen among both individuals and corporations. Among these, tools usable by individuals and small businesses are limited, so with the right presentation there is potential for major growth. ② It supports social platforms not covered by competitors (Facebook, note), and the general-purpose version supports all media where you can place a link (various blog services, YouTube, LINE, Pinterest, Stand.FM, Voicy, etc.), making every company and individual who wants to run a campaign a potential target. ③ Because the service provides a separate entry point for each platform (a separate tool per social platform), you can decide whether to sell, and set pricing, for each platform individually. (Currently the feature-limited version of X, Instagram, and Facebook are offered free as a means of acquiring free members; the paid version of X, note, and Threads are positioned as paid offerings.) ④ Since the payment system uses Stripe, you can freely set the pricing structure, such as one-time sales or subscriptions. This will be transferred along with the account, so the foundation for monetization is in place without needing to change any settings in particular. (Since the paid version is not itself being sold yet, the flow is to decide on pricing and create a product, then create an LP with that link and sell it.) ■ Revenue and Costs It's in the red... or rather, it's barely monetized at all. I considered pricing and messaging, but couldn't acquire customers well, so I put the paid version on hold for now and focused on gathering free members (a list). [Costs] X API costs: about ¥20,000–¥30,000 per month Server fees: about ¥12,000 per year Domain fees: about ¥3,000 per year *Because I moved the X API to usage-based pricing, running costs have decreased significantly. If you make the X version paid and operate only Instagram, Facebook, Threads, and note, the API costs can be covered by subscriptions (sales), so it can be run with only server and domain fees. This brings running costs in line with those of a typical blog. [Revenue] Subscription: 1 person / ¥1,980 One-time: 7 people / about ¥80,000 ■ User Status Free members: 203 (acquiring about 100 per month recently) Paid subscription members: 1 (Threads) Paid one-time purchases: 7 (X, Threads) ■ Feature List [Common System Features] └ Automatic tallying of applicants using each official API └ Listing of tallied accounts └ CSV download of applicants (partial / a feature to download the applicant list as CSV) └ One-click random lottery according to the application period and conditions └ Winner exclusion (partial / a feature to exclude throwaway accounts, etc.) └ Winner message (partial / a feature to create an original message visible only to winners) └ Campaign list (a feature to view a list of campaigns created with the tool: currently suspended) --------------- [Admin-Only Features] └ Issuing user codes (codes required to use the paid version) └ Campaign feature (an admin feature for editing or stopping campaign content) └ Plan feature (an admin feature for deciding the content of the free and paid versions) └ User management feature (a feature to list users and designate administrators) ■ Technology / Infrastructure Used Official site: WordPress (SWELL) └ Blog: WordPress └ Membership site: WordPress (plugin) └ CRM: WordPress (plugin) Each tool: PHP, JS, CSS Payment service: Stripe Customer acquisition: Google Ads ■ Operating Structure / Required Skills Basically, this service runs completely on its own, so it can be operated by the buyer alone. However, if bugs occur in the course of providing the service, or if you want to add features, programming knowledge is essential. Also, it is currently at the stage of gathering free members, and the paid version (monetization) is not being sold. Therefore, the buyer will need to decide on pricing, create an LP, and acquire customers to generate profit. ■ Negative Points This applies not only to this service but to every company running campaign-automation services: changes to the API specifications that form the core of the service are both a risk and an opportunity. On X, the trend has been toward expanding what's possible via the API, while Meta imposed major restrictions a few years ago. It's impossible to know when specification changes will occur, but I note this as a negative point. ■ Reason for Sale I basically run it by myself (development was done by me and one engineer), and being fully occupied with my main job, I am unable to add features or implement measures for monetization. As noted, the service itself runs on its own, so I can only handle inquiries; I decided to sell because I want someone to grow this service significantly. ■ Recommended For / Those Who Can Expect Synergy ・Those running a social media school or community └ Selling tool subscriptions within the school/community (increasing average revenue per customer) └ Offering it as a perk for joining the school/community (increasing conversion rate) └ Owning a dedicated tool to differentiate and strengthen the school/community ・Those with followers and impressions in social media operations └ Acquiring customers via their own account └ Selling tool subscriptions via their own account [Target Social Media] X, Instagram, Facebook, Threads, note Lottery and distribution campaigns can also be run on YouTube, LINE, Pinterest, Stand.FM, Voicy, etc. Those who operate in these genres. ■ Other If you register as a free member from the official site, everything—such as the user registration flow, the inside of the membership site, and the content and usage of each tool—is described, so it should be easy to get a clear picture. Also, since the free version can be used by anyone, you should be able to understand how the system behaves. *For the paid version as well (if you'd like to try it on Threads, note, YouTube, etc.), please contact me and I'll issue a trial code, so feel free to reach out.

交渉開始後開示

交渉開始後開示

¥-29,020 Avg ¥ -22,072 / Max ¥ -1,460

3,679 Avg 5,528 / Max 15,092

2022年06月

Active

利用料

オリジナル

2022年06月

ビジネス/インターネット/SNS

Active

自主運営

ブログやWEBサイトを運営できる方（プログラミングの知識があると尚よい）

ラッコドメイン ラッコサーバー

利用料

SEO/SNS/WEB広告

212

オリジナル

高い再現性がある（買主による運営でもほぼ同様の収益が見込める） 例：自動化された仕組みや、引継ぎ可能な広告収益が中心で、個人スキルに依存しない

None

None

運営リソース不足/別事業に注力するため

コンテンツ / 構成ファイル/データ / 著作権 / ドメイン / サーバー契約 / 利用中サービス利用権 / 外注取引先の引継ぎ / SNSアカウント / 会員データ

None

電子契約（ドキュサイン）

Yes

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スピード

個別に確認し判断

必要

12ヶ月

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