Listed: 2026/05/29
[Cumulative Sales ¥73M | Inventory Buyout Only] P2C Women's Apparel Brand
オンラインFashion
Business description
This listing is a business transfer of a D2C apparel brand with a distinctive world view. It has a past track record of over ¥30 million in annual sales, and in addition to EC sales, it has a track record of sales at pop-up events. With the brand's world view, sales track record, social media base, and EC operating environment in place, it is a listing where it is easier to start operating in a shorter period than launching an apparel brand from scratch.
A major feature of this case is that the business-transfer consideration is set at ¥0, and you only buy out the existing inventory. No separate transfer consideration is set for the brand, EC site, operating assets such as social media/LINE, product data, brand materials, etc.; you can succeed to a brand with an existing sales track record through an initial investment centered mainly on the inventory buyout cost.
For the inventory, valuation rates are set based on the purchase cost (not the retail price) according to the number of months elapsed since the start of sales. Specifically, products within 3 months are valued at 100%, products 3-6 months old at 65%, products 6-12 months old at 25%, and products over 12 months old at 0%. As of May 14, 2026, against a total inventory cost of ¥3,425,074, the valuation amount is ¥2,304,682. The final inventory amount will be recalculated according to the inventory status at the time of the transfer.
The brand's official accounts hold about 15,000 followers on Instagram, about 5,000 on official LINE, and about 5,000 on X. In addition, the producer has about 116,000 followers on Instagram, about 91,700 on YouTube, and about 113,000 on X, providing an awareness base that makes it easy to build initial momentum for product announcements and new releases.
On the other hand, recently, due to our side's allocation of operating resources, we have not been able to sufficiently continue new product planning, ad operation, and CRM measures. For businesses that can continuously carry out product planning, social media/LINE operation, inventory sales, pop-ups, collaboration measures, etc. after the transfer, there is potential to target re-growth by leveraging the existing brand assets.
This is a listing we would like to be considered by those with experience operating fashion EC, those with knowledge in the influencer/IP/D2C domain, and those who want to expand new sales channels using an existing brand.
Machine translated from the original Japanese listing. View original (Japanese)
Name of assets to be transferred
交渉開始後開示
URL
交渉開始後開示
Valuation multiple
36ヶ月 （平均利益）
Profit / month (recent)
¥-25,068
Avg ¥ 64,413
/
Max ¥ 987,471
Page views / month (recent)
14,123
Avg 30,710
/
Max 56,403
Operation start date
2023年08月
Current operating status
Active
Number of products
193
Revenue model
EC
Operation start date
2023年08月
Site category
ファッション
Current operating status
Active
Primary operator
自主運営
Required knowledge, qualifications, and licenses
None
Revenue model
EC
Number of products
193
Customer acquisition channels
SNS/WEB広告/P2Cブランドのため、プロデューサーのファン集客がメイン
Followers / subscribers
15,000
Original products (yes/no)
Yes
Revenue reproducibility
一部条件付きで再現可能（条件次第で同程度の収益が見込める）
例：運営方針や更新頻度を維持すれば可能、マニュアルや引き継ぎ支援がある
Domain change history
None
Use of an expired/used domain
None
Reason for sale
運営リソース不足/別事業に注力するため
Assets to be transferred
コンテンツ / 構成ファイル/データ / 著作権 / ドメイン
Assets not included
None
Business transfer agreement method
電子契約（ドキュサイン）
Post-purchase support
Yes
Support details
譲渡後3ヶ月間、マニュアルをもとにチャットまたはオンラインMTGで質問対応・担当者への引き継ぎを実施します。日々の運営業務、広告運用、SNS投稿代行等は要相談です。
Top priority in the sale
適切な運営
Negotiation screening
個別に確認し判断
Buyer identity verification
必要
Non-compete period
0ヶ月
Question 1
アパレルEC・D2Cブランドの運営経験はありますか？
Question 2
譲受後の運営体制（担当者・CS・物流・SNS運用）を教えてください。
Question 3
事業譲渡対価0円・在庫買取のみの条件に問題はありませんか？
Question 4
譲受希望時期と、在庫買取資金の準備状況を教えてください。
Question 5
プロデューサー・既存ブランド世界観を活かした運営を想定されていますか？
Asking price¥2.3M