[Sales ~¥25.45M / Profit ~¥11.17M / Profit Margin ~43%] Transfer of a D2C Apparel Brand — [Wholesale Channels / ZOZO Presence]

Thank you for viewing this among the many listings. This time, in order to concentrate resources on another business, I have listed this for sale. ▼ Business Overview I am transferring, as a full set, the e-commerce site, SNS accounts, and sales base of an apparel brand centered on unisex wear and accessories. It has been running since February 2022 and currently sells through BASE, ZOZOTOWN, and wholesale physical stores. Instagram followers number about 18,800 and TikTok followers about 6,870, providing a customer-acquisition base centered on SNS. The main target is from the late teens to the early 30s, centered on unisex-wearable apparel and accessories. Over the most recent 12 months, there are results of ¥25,455,008 in sales, ¥11,176,523 in profit, and a 43.90% profit margin. The average order value over the most recent 12 months is about ¥13,000, which I believe is a relatively high order value for an apparel brand aimed at this target audience. Based on the made-to-order sales track record, accessories have low cost and high retail price with a profit margin of about 80%, so low-risk operation is possible. ▼ Strengths of This Business 1. Results Over the Most Recent 12 Months Over the most recent 12 months, results are ¥25,455,008 in sales, ¥11,176,523 in profit, and a 43.90% profit margin. It maintains a high profit margin for an apparel business, with stable sales results from SNS-based customer acquisition and sales to existing customers. It also does ZOZOTOWN and physical-store wholesale, holding multiple sales channels. 2. An SNS Customer-Acquisition Base Using Instagram / (TikTok) Instagram has about 18,800 followers and TikTok about 6,870, building brand awareness and a sales funnel centered on SNS. Compared with launching accounts from zero, operation is possible with reduced initial awareness-building and customer-acquisition costs. Because the SNS operation that forms the sales base is also outsourced, stable operation and sales can be expected after the handover. As for influencer marketing, continued use of influencers is possible. Thanks to the relationship built up as a brand, we can commission them at about one-third of the usual cost compared with a normal request. 3. Multiple Sales Channels: BASE, ZOZOTOWN, and Physical-Store Wholesale The sales channels are not only BASE; there are also sales track records on ZOZOTOWN and at wholesale physical stores. The sales ratio is roughly BASE : ZOZOTOWN : Wholesale = 7 : 2 : 1, leveraging multiple channels — mall sales and physical-store wholesale — while keeping our own e-commerce as the main axis. There are currently 4 wholesale physical stores, of which 3 are expected to continue. On ZOZOTOWN in particular, there are already hit products, so further sales growth can be expected through continued restocking, horizontal expansion, and new product planning. 4. A Setup That Can Be Run by a Small Team It is currently run by a team of one operator and one outsourcer. * There is a track record of hiring part-timers for operational assistance at events and the like. Daily work time is about 3 hours per day, and because outsourcing fees center on incentive-based compensation, operation with low fixed costs is possible. The outsourced member has run the brand hand-in-hand since launch and can handle a wide range of practical work — EC operation, SNS operation, customer support, planning and sales, ad operation, shooting, and editing — except design and production. Because the outsourcer can be handed over after the transfer too, the buyer has little need to recruit and train operating staff from scratch, and a feature is that it is easy to continue the business smoothly while leveraging the existing operating setup. Workflows and customer support are also organized to a certain degree, making it a business that is relatively easy to start operating smoothly after the transfer. 5. Room for Future Growth Operation currently centers on existing SNS/EC channels and Meta ads, but there is further room for growth going forward through strengthening TikTok operation, using a LINE Official Account, CRM measures, strengthening ZOZOTOWN sales, expanding wholesale channels, and restocking and OEM-izing best-selling products. Because a LINE Official Account is not yet introduced, there is still significant room for CRM measures such as restock announcements to existing customers, new-product notices, limited sales, and coupon distribution. The repeat rate is 46% over the most recent 30 days, which pairs well with restock measures and outreach to existing customers, so stable sales expansion can be expected. (* As of May 14, 2026.) Also, restocking of products planned with illustrators we collaborated with in the past and the development of new design products can be expected as future growth measures. Because there are already plans and product trends that have drawn a response, a strength is that sales forecasting is easier than for completely new plans. * There is also a track record of Meta ad operation, but the advertiser's account itself is excluded from the transfer. After the transfer, operation will be linked to the buyer's ad account, but past ad-operation policies, creative tendencies, and appeals that tend to yield results can be shared at the time of handover. Average ROAS: about 500% ▼ About Recent Revenue Over the most recent 12 months, there are results of ¥25,455,008, ¥11,176,523 in profit, and a 43.90% profit margin. (All-time highest monthly sales: ¥8,278,475; all-time highest monthly profit: ¥5,370,539) ↪ These are results for the same month (December 2024). Note that for a portion of the recent period, from March 2026 onward, this is a sales period aimed at clearing inventory and winding down the business, not normal operation aimed at business expansion. As a result, due to prioritizing sales-price adjustments and inventory clearance, there are months in which profit is temporarily negative. (This is the background to currently aiming for a transfer by June with a sense of speed, while also consulting multiple M&A advisors.) In normal operation, it is an operating model that makes it easy to secure profit through made-to-order production while leveraging the existing SNS funnel and multiple sales channels. ▼ Shop Information Brand name: To be disclosed after negotiations begin Launch date: February 2022 Sales sites: BASE / ZOZOTOWN / wholesale physical stores Main products: Unisex wear and accessories Main target: Late teens to early 30s Instagram followers: about 18,800 TikTok followers: about 6,870 Average order value: about ¥13,000 Sales ratio: BASE about 70% / ZOZOTOWN about 20% / Wholesale about 10% Wholesale physical stores: 4 stores * Of which 3 are expected to continue ▼ List of Items to Be Transferred ・A full set for the brand ・The BASE shop ・The Instagram account ・The TikTok account ・Operating information related to ZOZOTOWN sales ・Product images and product-page information ・Past creative ・Inventory * About ¥3 million worth at retail price / as of May 14, 2026 ・Outsourcer information ・Information on wholesale channels and business partners ・Past data and policies on ad operation ・Influencer list and usage track record ・Relationships and plan information with past collaboration partners ・The domain ・Other information necessary for operation ▼ About the Handover After closing, I will hand over operating flows, sales management, product registration, coordination with outsourcers, inventory management, and how to operate each sales channel over a period of about one month. Also, depending on the situation after the transfer, continuing operating support and practical assistance for a certain period can be discussed. I will respond flexibly so the handover can proceed in stages to match the buyer's setup and operating policy. * If you wish for paid support, it will be added to the transaction amount after discussion. ▼ Finally This business is an apparel brand that can be handed over including SNS accounts, the EC sales base, the ZOZOTOWN channel, physical-store wholesale, and existing inventory. Compared with launching a brand from zero, you can start operating with reduced time and cost for awareness-building, product development, and building a sales funnel. The withdrawal from the business is finalized in order to concentrate resources on another business, but I believe the brand itself still has ample room to grow. If you are interested, please feel free to contact me.

交渉開始後開示

交渉開始後開示

31ヶ月 （直近利益） 20ヶ月 （平均利益）

¥582,911 平均 ¥ 931,377 / 最高 ¥ 4,535,993

7,115 平均 21,024 / 最高 55,605

2022年02月

運営中

148

EC

2022年02月

ファッション

運営中

一部外注

引き継げる

None

EC

148

SNS/WEB広告

25,771

Yes

一部条件付きで再現可能（条件次第で同程度の収益が見込める） 例：運営方針や更新頻度を維持すれば可能、マニュアルや引き継ぎ支援がある

Yes

2022年のブランド立ち上げ頃に、販売元の独自ドメインから、個人管理の独自ドメインへ変更しております。理由としては、今後の運営および譲渡後の管理を見据え、より柔軟に運用できる状態にするためです。 なお、ドメイン変更に伴うブランド名・取扱商品・運営内容の変更はございません。

None

譲渡可能

None

運営リソース不足/別事業に注力するため

コンテンツ / 構成ファイル/データ / 著作権 / ドメイン / 外注取引先の引継ぎ / 在庫 / 商品仕入先の引継ぎ / 引き継ぎ可能な資料等

Yes

電子契約（ドキュサイン）

Yes

譲渡後1ヶ月間は、外注先の引き継ぎを含め、スムーズに運営を開始できるようサポートいたします。 また、譲渡後の状況に応じて、買主様と別途個人契約を締結のうえ、一定期間の運営サポートや実務支援を継続することも相談可能です。 買主様の体制や運営方針に合わせて、段階的に引き継ぎを進められるよう柔軟に対応いたします。 ※有償サポートを希望する場合、ご相談の上で取引金額に付加致します。

金額

個別に確認し判断

必要

6ヶ月

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