[3,200 Total Social Followers / 600+ Existing Customers] Plant-Based Leather Brand EC Site. Official Instagram and X Also Included

■ EC Site Overview This is the EC site of a D2C leather brand with unisex designs using Mexican cactus leather (vegan leather). It balanced environmental consideration (sustainability) with high design quality, offering products that matched contemporary sensibilities. ■ Selling Points [Stable customer acquisition base] With ① SEO from unique keywords such as "cactus leather" and ② social media traffic from existing relationships with influencers and UGC, a certain amount of organic traffic can be expected, building a stable customer acquisition base that leads to conversions. [Strong hands-on support from a professional] This is the biggest selling point of this listing. It comes with hands-on support from the founder, who built the brand from scratch and operated it for four years. [Transfer of practical growth know-how] In addition to the knowledge gained in the women's sustainable field through this brand, I have a track record of growing another domestic men's leather D2C brand from ¥500 million to ¥1 billion in annual sales as part of its marketing team. I will transfer practical know-how to the new owner, including success cases from other brands. ■ Status from Launch to Present The business started with crowdfunding in 2021 and opened its own EC site in September of the same year. It continued operating until December 2025, but having sold out its inventory, it completely halted sales from 2026 onward and is now dormant. However, social media accounts such as Instagram and the email newsletter (563 subscribers) have not been closed, and the business is maintained in a state where it can be restarted or utilized at any time. ■ Revenue and Costs [On revenue] The main revenue is online sales on the EC site (※ average monthly sales of about ¥240,000–250,000 when operating), but wholesale expansion is also possible depending on sales efforts. In the past, sales were actually made to 3–4 wholesale clients, functioning as a revenue pillar separate from EC. [On costs] Recurring costs are mainly "web advertising" and "manufacturing cost." In addition, when releasing new products, sample production costs and professional photographer shooting costs occur on a spot basis. ■ Traffic Status It is currently dormant with advertising completely halted, but organic traffic (SEO) from branded searches and blog articles continues, stably maintaining about 800 sessions per month. ■ Products Handled General leather items such as bags and small goods using plant-based vegan leather made from Mexican cactus. ■ Inventory Status and Handover of Suppliers [Inventory status] All past products are sold out, and current inventory is "zero." There is no risk of taking over dead stock. [Handover of suppliers] In addition to the high-quality Mexican cactus leather supplier, three skilled domestic workshops in Japan with a track record handling everything from sample production to mass production will be handed over and introduced as is. ■ Operating Structure / Skills Required for Operation Marketing knowledge is desirable in principle, but since I will carefully share my know-how, it can be handled even by those with no experience. More importantly, anyone with a strong interest in "product development" or the "domestic leather bag market in Japan" will find product development and sales upon relaunch go more smoothly. No special expertise is required for dealing with workshops or operating social media accounts. Anyone who can think logically and grow by taking action themselves can fully carry this out. ■ Negatives · The business is currently dormant, with promotional activities, etc. halted. · Because inventory is zero, restarting sales involves a lead time to order from the factory and manufacture products after the transfer. · With the current "domestic manufacturing," there are challenges in profit margin (details in "Future Growth Potential"). ■ Reason for Sale To fully concentrate resources on the next new business I am launching. ■ Future Growth Potential / How to Leverage It I believe this business has very significant room to grow. In aiming for a certain business scale, the major premise is that "reducing the manufacturing cost of products to half of the current level" is essential, and relocating the OEM source overseas will be the new owner's top priority. The reason is that the upper limit of the selling price in the market this product fits best is "¥20,000–30,000," and continuing the current domestic manufacturing makes it impossible to fit within this cost structure. If you clear this manufacturing-cost challenge and plan products with attractive designs, then by combining the existing assets of the "ad account," "newsletter list," and "web/Meta advertising operation data," it is fully possible to grow well beyond the previous business scale. I will provide my full support toward that end. ■ Supplementary Notes For those whose only goal is to monetize easily after acquiring the business, this is not a recommended listing. Please consider it the sale of a "carefully cultivated business foundation" where, by investing a certain amount of your own resources over the medium term, greater business growth can be expected. As off-balance-sheet assets, the brand assets—established relationships of trust with influencers and individuals who are opinion leaders in specific communities, as well as a track record of coverage on terrestrial broadcasters such as NHK and TBS—will serve as leverage that contributes to business growth after relaunch.

交渉開始後開示

交渉開始後開示

19ヶ月 （平均利益）

¥0 平均 ¥ 65,912 / 最高 ¥ 186,067

1,140 平均 7,289 / 最高 29,486

2021年08月

停止中（3ヶ月以上更新を停止している）

32

EC

2021年08月

ファッション

停止中（3ヶ月以上更新を停止している）

2025年12月

自主運営

None

EC

32

SEO/SNS/WEB広告/メルマガ/LINE等の配信

3,228

Yes

一部条件付きで再現可能（条件次第で同程度の収益が見込める） 例：運営方針や更新頻度を維持すれば可能、マニュアルや引き継ぎ支援がある

None

None

別事業に注力するため/閉鎖

コンテンツ / 構成ファイル/データ / 著作権 / ドメイン / サーバー契約 / 外注取引先の引継ぎ / 商品仕入先の引継ぎ / 仕様書

None

電子契約（ドキュサイン）

Yes

本ブランドの立ち上げ〜成長及び、年商10億規模の他ブランドの支援実績を活かし、マーケティング戦略や商品企画の走り出し部分はサポートさせていただきます。 【条件】 ・期間：譲渡後1ヶ月 ・MTG：週1回（1時間程度、最大1.5時間） ・チャット：随時 ※実務作業の代行ではなく、経営・戦略面のアドバイスに特化し最短での自走へ導きます。

金額

個別に確認し判断

必要

6ヶ月

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