Listed: 2022/03/16
Business Transfer of a Women's Apparel Brand with 100K Instagram Followers
KantoIT
Business description
■Business Model
・Business description
We sell our own brand of women's apparel specialized in a specific category through our own Shopify e-commerce site. As an Instagram account specialized in a specific category, it is likely one of the largest accounts in Japan, delivering useful fashion information for everyday life such as commuting and the office while proposing solutions through our own products. The unit price of products handled is around ¥4,000-5,000, and in winter the unit price rises further.
・Product and service features
We handle apparel, shoes, bags, accessories, and more that can be used for daily commuting and at the office.
・Customer and client features
The main target is OLs (office ladies) mainly in their 20s and 30s.
・Employee and organizational features
We operate with 3 full-time employees (plus 2 part-timers and 4 interns). It is a business outsourcing contract with a group company, and operation can continue for a certain period after the transfer.
・Strengths and selling points
We have established a position within a specific category of women's fashion on Instagram. If you make this category your main business going forward, you can build a position with a strong advantage in the industry. Also, because we attract customers through a hybrid of SNS and advertising, customer acquisition is not biased toward either one, so stable customer acquisition can be expected.
Machine translated from the original Japanese listing. View original (Japanese)
Annual operating profit
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Assets
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Liabilities
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Net assets
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Assets to be transferred
事業譲渡
Reason for sale
事業見直しのため
Products and services
■希望売却価格
7,000万円
■売却スキーム
事業譲渡（在庫,取引先,ノウハウ）
■売却理由、経緯
事業の選択と集中
■財務状況
・事業の売上高
1.1億円
・事業の利益
2,230万円
Asking price¥50M–¥75M
