Online Fitness Service (Tokyo, Share Transfer)

■ Business Overview - Business description An operating company running an online fitness service. With instruction tailored to a range of customer needs and goals such as lack of exercise during the pandemic and posture improvement, it is a service that anyone, regardless of gender, can take anytime, anywhere. The online fitness market is a globally growing market, including in the US, even during the pandemic, but in Japan most people "can't keep it up." This service solves that problem. We are also considering creating synergies with adjacent fields such as "beauty," "health foods," "apparel," "meditation," and "mindfulness." This is still test marketing, but recent monthly sales have surpassed ¥2 million. The billing model is subscription-based, but there is also a track record of selling high-priced optional services, confirming a strong relationship of trust with members and suggesting a high-quality member base with financial means. ● Product / service features It is subscription-based, at less than half the price of studio rates, and family participation is also possible. The average unit price is about ¥10,000, with a fee structure that lets you start casually from about ¥5,000 per month. Because it is online, you can do fitness anytime, anywhere, including at home. In addition to individual lessons, group lessons that monthly members can join for free are held every month, and lessons can be taken anytime while watching videos. ● Customer / client features The member base centers on women in their 30s-50s with financial and time flexibility, aiming at health, dieting, and resolving lack of exercise during the pandemic. ● Employee / organizational features The organization is characterized by being self-sustaining, with operational workflows such as service operation, instructor recruitment and training, and customer support documented in manuals. ● Strengths / selling points - Membership has continued to grow since opening - Several dozen new instructor applications arrive every month (zero recruitment-related advertising costs) - An online service that can become a strategic pillar of a fitness business, looking ahead to the pandemic and post-pandemic era - Growth can be expected through content reinforcement in fitness-adjacent fields and horizontal expansion by adding content - Operational workflows such as service operation, instructor recruitment and training, and customer support are documented in manuals, making the organization self-sustaining - Japan's first service specializing in a certain field of fitness, meeting the needs of "people who can't keep going with free YouTube videos"

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会社譲渡

事業見直しのため

■希望売却価格 2,000万円(株式譲渡1円、借入引き継ぎ2,000万円も可能) ■売却スキーム 株式譲渡 ■売却理由・経緯 他事業へ集中のため ■財務情報(今期10カ月) ・2021年2月～11月 売上高：11,941千円 売上原価：8,723千円(インストラクター) 販管費：29,765千円 (内訳) 外注費：8,169千円 広告宣伝：18,562千円 営業利益：▲26,547千円 ※直近の売上高推移 9月：1,743千円 10月：1,867千円 11月：2,114千円 ■その他 ・インストラクター(業務委託)約50名、会員約200名