Listed: 2022/02/12
Customer Acquisition via Social Media! Women's Lingerie EC Brand Loved for a Full 7 Years (Tokyo, Business Transfer)
KantoIT
Business description
■ Business Overview
- Business activities
We operate an EC site for a women's lingerie brand launched in 2014. Most customers come from social media and search, with a high repeat rate of 28% and a per-customer price of ¥12,500. It has had much media coverage and ranks at the top (1st-3rd) for many niche keywords.
- Features of products and services
With a product lineup specialized for specific sizes, there is strong niche demand. Because it is offered in one size, inventory risk is low, and since the products are not bulky, storage costs are low.
- Features of customers and clients
There are many core fans, centered on women from their early 20s to their 30s. 75% of purchasing customers are 34 or younger, and the customer area is nationwide.
- Features of employees and organization
The representative who launched the business is currently barely involved in operations, and the business runs spontaneously on the ground. It is an organization that runs with a minimal headcount: one operations manager, one product designer, and one graphic designer (part-time acceptable).
- Strengths and selling points
There is stable user demand, and customers can be acquired through search and social media rather than advertising. Since advertising has never been used, we see growth potential by running proper ad campaigns. Also, because costs are currently high, we believe an operator who can resolve this could aim for a high profit margin.
Machine translated from the original Japanese listing. View original (Japanese)
Annual operating profit
250万円〜500万円
Assets
--〜--
Liabilities
--〜--
Net assets
--〜--
Assets to be transferred
事業譲渡
Reason for sale
事業見直しのため
Products and services
■希望売却価格
1,500万円
■売却スキーム
事業譲渡
■売却理由・経緯
事業の選択と集中
■譲渡目録
事業資産一式(ECサイト、在庫、取引先、従業員、ノウハウ、商標等)
■財務状況(見込)
・年間事業売上高:2,500万円
・年間事業利益:300万円
■その他
・可能であればブランド名は残したい
・会社譲渡も検討可能
Asking price1,000万円〜3,000万円
