Listed: 2023/03/20
Two Women's Apparel E-Commerce Brands (Tokyo, Share Transfer)
KantoIT
Business description
■ Business Model
- Business overview
We sell our own two women's apparel brands through our own Shopify e-commerce site. Customers are acquired in a well-balanced way along two axes: organic traffic from Instagram accounts with roughly 30,000 followers each, and Instagram ads.
In addition, we expand awareness through gifting to influencers, and strengthen brand image through pop-up stores and magazine features, which has increased the repeat rate. Recent monthly sales are around ¥10 million.
- Product / service features
We hold no inventory, selling almost all products on a made-to-order basis with no stock. Because we place orders only after receiving an order, there is no inventory risk and no worry of dead stock.
The concept is elegant items that pair well with high-brand bags, with product unit prices around ¥10,000–¥20,000.
- Customer / supplier features
The main target is women in their 20s and 30s.
The flow is: order placed with a Chinese trading company → first inspection → shipped to Japan, after which a major domestic delivery company handles second inspection → packing → delivery to the user.
- Staff / organization
Operated by the owner plus one contract staff member (e-commerce site operation, Instagram management, etc.) and two outsourcing partners (Chinese trading company: first inspection, tag replacement, etc.; domestic delivery: second inspection, packing, shipping, returns handling, etc.). The contract staff member's engagement is scheduled to end once the handover is complete.
- Strengths / selling points
Through repeated systematization and workflow improvement, we have turned the order-management flow, customer service, product research, creative production and other processes into manuals. These manuals enable a smooth handover.
Machine translated from the original Japanese listing. View original (Japanese)
Annual operating profit
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Assets
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Liabilities
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Net assets
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Assets to be transferred
会社譲渡
Reason for sale
事業見直しのため
Products and services
■希望売却価格
3,000万円
■売却スキーム
株式譲渡
■売却理由、経緯
事業の選択と集中
■財務状況
(2023年9月期)
・売上高:5,955万円
・営業利益:1,104万円
⇒修正営業利益1,663万円
・純資産:1,303万円
※外注費1,179万円、広告費560万円、現預金1,365万円、借入金なし
※2023年12月月次売上高950万円
Asking price3,000万円〜3,000万円
