Listed: 2023/02/20
Beauty Appliance D2C Business (Tokyo, Business Transfer)
KantoIT
Business description
■ Business Model
- Business overview
This is an e-commerce (D2C) business selling beauty appliances for women in their 20s to 50s. Products are high-priced single-item sales, OEM-manufactured at a factory in Shenzhen, China, with exclusive distribution rights already secured.
[Sales channels]
Our own e-commerce site only, with customer acquisition mainly through web advertising. Amazon is scheduled to launch in March 2023; other marketplaces have not yet been used.
Because web advertising currently uses only some media, there is room to grow by expanding to other channels, social media and other marketplaces, and the products can also be used for cross-selling to companies with their own membership bases — leaving further room for growth.
- Product / service features
Provided at a low price with quality comparable to major manufacturers (the concept is at-home care using devices like those used in esthetic salons, with multiple functions), and sold mainly through web advertising.
- Customer / supplier features
The main customers are women in their 20s to 50s.
- Staff / organization
There are no employees; operated with about 1.5 person-months. Labor is minimized using outsourcing, partner companies and tools.
- Strengths / selling points
Because we target a niche within a large market, there are only a few competitors. Cash flow is strong, and we achieved a single-month profit in the second month of sales.
Machine translated from the original Japanese listing. View original (Japanese)
Annual operating profit
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Assets
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Liabilities
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Net assets
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Assets to be transferred
事業譲渡
Reason for sale
事業見直しのため
Products and services
■希望売却価格
2,500万円
■売却形式
事業譲渡
■譲渡対象事業
事業譲渡（商品在庫、Webサイト、取引先、ノウハウ等）
※販売可能な在庫は、現時点で売価1,000万円（税別）ほどございます。
■売却理由
選択と集中
■財務情報
・売上高：10,300円
・営業利益：1,300万円
Asking price¥10M–¥30M
