Listed: 2022/12/25
D2C Business: Breath-Care Supplements and Whitening Toothpaste (Tokyo, share transfer)
KantoIT
Business description
Business Model
Business Overview
A mail-order business for breath-care supplements with a very high repeat rate. We also plan to sell whitening toothpaste as a cross-sell product. Almost everything from new-customer acquisition to subscription cancellation is automated or outsourced, making it easy even for those without experience. Because the profit margin is high, growing revenue has the potential to generate large profits. Synergies arise easily with companies confident in marketing or already selling similar products. Sales began this fiscal year, so no revenue was recorded in the previous period. Projected LTV ¥17,000, CPA ¥9,640, cumulative ad spend of ¥22.68 million over the seven months from April to October 2022, and the business turned profitable from October 2022.
Product / Service Features
The breath-care supplement was developed with a focus on both efficacy and taste. As a result, many long-term customers sign up for a one-year subscription. The whitening toothpaste is a quasi-drug containing active ingredients.
Customer / Client Features
The main target customers are women in their 40s to 60s. The product is loved by a wide range of customers, both men and women, from their 20s up to their 80s. Main business partners are the OEM manufacturer, the logistics warehouse, the shopping-cart provider, and the call center - all specialized in, or well known for, mail-order health foods.
Staff / Organization Features
Since there is only the owner, most tasks are automated or outsourced so it can be run by one person, which means low labor costs.
Strengths / Selling Points
The repeat rate and upsell rate are high, with many customers using the products continuously. With solid new-customer acquisition, there is potential for large profits. Because operations are automated and outsourced, even an inexperienced person can run this D2C business as a side gig.
Machine translated from the original Japanese listing. View original (Japanese)
Annual operating profit
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Assets
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Liabilities
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Net assets
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Assets to be transferred
会社譲渡
Reason for sale
事業見直しのため
Products and services
■希望売却価格
3,400万円(株式譲渡400万円、株主借入金3,000万円)
■売却形式
株式譲渡
■売却理由
選択と集中
■財務情報(2023年3月期進行期2022年4月～10月の7カ月累計実績)
・売上高：3,677万円(7月：415万円、8月：875万円、9月：873万円、10月：939万円)
・営業利益：▲1,670万円
・純資産：▲2,315万円
※役員報酬400万円、外注費1,009万円、広告費2,268万円、現預金431万円、株主借入金3,000万円(金融機関借入金はなし)
Asking price¥30M–¥50M
