Business Transfer of a Women's Apparel Brand with 110k Instagram Followers and No-Inventory Sales (Tokyo, business transfer)

Business Model Business Overview We sell our own private-brand women's apparel specialized in a particular category through our own Shopify e-commerce site. We attract customers in good balance using two channels: organic traffic from an Instagram account with over 110,000 followers, and Instagram ads. Both social media and web ads inevitably have ups and downs due to algorithm changes, but using two channels lets us keep sales more stable than competitors. The Instagram account is quite large for one specialized in a particular category within Japan, and it shares fashion information useful for everyday life, such as commuting and the office. Product / Service Features We hold no inventory and sell almost all products on a made-to-order, no-inventory basis. Since we place orders only after receiving an order, there is no inventory risk and no worry about dead stock. That said, in some cases we do hold inventory for products we judge from sales records will reliably sell - and only in quantities expected to sell out within two to four weeks at most. We carry apparel, shoes, bags, accessories, and more for everyday commuting and office use. Unit prices run around ¥4,000-5,000, rising further in winter. Customer / Client Features The main target is office workers in their 20s to 30s. A trusted agent in China handles everything from ordering and inspection to shipping to the customer, so we need no domestic distribution base or shipping contracts. Shipping direct raises freight costs, but factoring in packaging materials, rent, and labor for a domestic logistics base, we judged this model to be a better overall fit for our sales style. Staff / Organization Features We operate with two full-time employees and two part-timers. Some tasks (such as image editing) are outsourced to contracted freelancers. Strengths / Selling Points Through repeated systemization and workflow improvements, we have turned order-management, customer-support, product-research, and creative-production workflows into manuals. Since the current operating members will be retained, there is no particular need for an immediate handover, but the manuals also allow a smooth handover whenever staff changes occur in the future.

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事業譲渡

4

事業見直しのため

■希望売却価格 4,500万円 ■売却スキーム 事業譲渡（在庫、取引先、従業員、ノウハウ） ■売却理由、経緯 事業の選択と集中 ■財務状況(2021年11月～2022年10月) ・事業の売上高：1億4,500万円 ・事業の利益：2,900万円