Listed: 2022/12/06
A Pet D2C Brand Whose Strength Is Matching Outfits with Your Dog (Osaka, Business Transfer)
KinkiIT
Business description
■ Business Model
- Business Overview
A D2C brand for dogs. Its main strength is the concept of "matching outfits with your dog"—a small niche in which it is the largest player. It also sells dog food, treats, and other high-priced products aimed at affluent customers.
- Product and Service Features
Matching outfits for dogs and owners, dog food, waterless shampoo, treats, and more.
- Customer and Client Profile
Women in their 20s-40s who own dogs.
- Staff and Organization
Operated by 1 employee and 2 outsourced contractors.
- Strengths and Selling Points
A major strength is that, despite being in a niche genre, it has over 7,000 Instagram followers and nearly 1,000 LINE subscribers, with an average order value exceeding ¥10,000. We are also developing and selling our own dog food, making it a distinctive brand. In addition, we spent a year obtaining a Chinese trademark, which is advantageous for owners wanting to take on cross-border or trade business. The reason for the sale is that we acquired this brand in 2021 but have been unable to chart a growth strategy. Considering the original acquisition price plus the substantial investment in branding and new product development, we believe it is a good deal (close to simply buying out the inventory).
Machine translated from the original Japanese listing. View original (Japanese)
Annual operating profit
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Assets
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Liabilities
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Net assets
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Assets to be transferred
事業譲渡
Reason for sale
事業見直しのため
Products and services
■希望売却価格
1,000万円→200万円に変更(在庫約900万円含む、また買収した当時から約2,000万円投資)
■売却形式
事業譲渡
■売却対象資産
事業譲渡（在庫、従業員、特許・商標等）
■売却理由
選択と集中
■財務情報(対象事業の直近1年間実績)
・売上高：1,000万円
・営業利益：▲1,000万円
Asking price1,000万円〜1,000万円
