Listed: 2022/09/23
Amazon Account for Sale — In-House Original Supplements and Cosmetics (Fukuoka, Business Transfer)
KyushuIT
Business description
■ Business model
- Business activities
We sell our own original supplements (dietary supplements) and cosmetics through e-commerce malls such as Amazon. This listing concerns the transfer of two products from our original brand lineup.
- Product and service features
The supplements are produced at a GMP-certified factory in Japan, and the cosmetics are also produced by a major domestic company. In OEM sales we put great effort into the crucial elements of package design and product images (landing pages), and we take pride in our high page views (PV) and conversion rate (CVR) within the e-commerce site. The reason for the sale is that, while we currently operate with a small team, we expanded our product range too much relative to our human resources; we reached this decision in order to focus on future management direction and investment in new ventures. Our current sales channels are domestic e-commerce malls such as Amazon and Rakuten Ichiba. Amazon in particular automates shipping, so the workload is light, and once things are on track, operations consist mainly of restocking inventory and daily checks on advertising — it can be run without necessarily having to employ staff. Another major feature of supplements and cosmetics is the large number of customers who purchase regularly; gaining repeat customers translates into stable income for the business. As an indicator of this, we currently have just under 1,000 subscribers to our recurring-delivery service. As for what is included in the transfer, in this case we wish to transfer the Amazon account, the product handling rights, and all inventory. * The cost of inventory is required separately from the asking transfer price. We plan to hand over the inventory at our procurement cost.
- Customer and client features
Customers are e-commerce mall shoppers. All clients (suppliers) are domestic companies, so quality is high and reliable. We have carefully selected suppliers who respond to price negotiations and manufacture at quite low cost, and we have built relationships that allow delivery schedules to be adjusted. We will connect you directly with those factories and planning companies. Every one of these factories and planning companies is very willing to offer attentive advice, so for example if you want to create a new product, they will be a great help.
- Employee and organizational features
One person is mainly involved in the business being transferred.
- Strengths and selling points
Our products' strength is their high repeat rate. We carefully consider the formulations with the customer's experience in mind. Precisely because these are products that customers pick up and recognize the value of, our recurring-delivery service has gained around 1,000 subscribers. As one piece of evidence: last year we sold three products from our lineup, all of which were recognized as valuable, with the sales totaling around ¥60 million. The two products we wish to sell this time are from that same lineup that achieved such results in the past (they are not the products already sold above). Each one is a product we are confident in, packed with the elements needed to succeed as an OEM. With Amazon, the main tasks are inventory management and shipping instructions, with essentially nothing else to do, so it can be run with very little effort. Currently sales are mainly on Amazon. The results above are from Amazon alone, so listing on other sales channels would naturally make it possible to generate even more revenue and profit than at present.
Machine translated from the original Japanese listing. View original (Japanese)
Annual operating profit
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Assets
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Liabilities
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Net assets
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Assets to be transferred
事業譲渡
Reason for sale
事業見直しのため
Products and services
■希望売却価格
1,700万円(直近月営業利益の24カ月分を想定しております。)※譲渡希望額とは別で在庫の代金が必要です。在庫は弊社の仕入れ原価でのお引渡しを想定しております。
■売却スキーム
事業譲渡
■譲渡対象
Amazonアカウント、商標、商品在庫(原価:約550万円)、ノウハウ等
■売却理由・経緯
選択と集中:資本獲得による事業拡大
■財務情報(対象事業の2022年3月~8月の実績)
【2022年3月】売上高:約248万円、営業利益:約79万円
【2022年4月】売上高:約230万円、営業利益:約68万円
【2022年5月】売上高:約227万円、営業利益:約70万円
【2022年6月】売上高:約200万円、営業利益:約78万円
【2022年7月】売上高:約223万円、営業利益:約76万円
【2022年8月】売上高:約196万円、営業利益:約70万円
※いずれの商品も季節性はあまりなくリピート商品で通年売れ行きが変わらないので安定性も高いと思われます。
■その他
・譲渡元会社が一時的に運営代行し徐々に譲渡先へ業務引継ぎ実施可能
Asking price¥10M–¥30M
