Home fitness equipment brand (Tokyo, business transfer)

■ Business model - Business We have sold fitness equipment in the rapidly growing home fitness category since 2018, spurred by the pandemic. Total units sold exceed 400,000 worldwide, including over 15,000 in Japan. Annual sales totals — 2019: ¥28,561,916 / 2020: ¥127,083,185 / 2021: ¥57,566,497. Sales channels include BtoC via our own e-commerce site and Amazon, and BtoB via Rakuten, Yahoo, major electronics retailers, department stores, sports shops, major personal training service companies, fitness gyms, and more. We combine product sales with an online salon business, regularly delivering training videos to customers. There is also a certification program for trainers. - Product and service features In addition to selling home fitness equipment, as post-sale follow-up we deliver training videos via a YouTube channel (4,500 subscribers, over 180 videos uploaded) and provide LIVE workouts (once a month) through an online salon. There are many varied ways to use the equipment, so we strive to provide services that keep buyers engaged without losing interest. In BtoB sales, the products are also sold by major fitness companies, as well as carried by electronics retailers, department stores, and sporting goods stores. We also have a certification program for personal trainers, with about 60 brand-certified trainers currently. - Customer and client characteristics Purchases are mainly by men in their 30s to 50s. 80% of sales are through our own e-commerce site. In addition, products are carried by major retailers via e-commerce and BtoB. The BtoC-to-BtoB ratio is about 8:2. - Staff and organization Everything is run by 1 employee plus 5 outsourced staff, so the existing setup for SNS operations, content filming, and the like can be taken over as is. - Strengths and selling points We not only sell the product but also offer a great deal of post-sale content, so even if copycat products appear, it should not be easy for them to imitate us. The product has already had a lot of media exposure, so its recognition is rising.

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事業譲渡

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事業見直しのため

■希望売却価格 2,000万円 ■売却スキーム 事業譲渡 ■売却理由、経緯 譲渡理由としては、弊社のリソース不足と運営体制の変更になります。１点懸念としては現在アメリカ本社は運営しておらず日本独自で中国工場より商品を仕入れ販売をしている状況になっております。そのため現状ブランド名を販売し続けても良いのですが、新商品の開発などを考えると新しいブランドにリブランディングをすることも検討していくのが良いと考えております。その点を踏まえて興味のある企業様を探しております。 ■引継ぎ資産 自社ECサイト、Amazonアカウント、Youtube等のSNSアカウント、商品在庫等 ■財務状況 ・売上高： 2019年28,561,916円  2020年127,083,185円 2021年57,566,497円 ■その他 商品在庫約500万円(原価、2022年5月末日時点)